Tag Archives: social media

Go Micro: Small Consumer Moments Make a Mega Impact

Welcome to 2020. The marketplace is crowded. Half of our favorite businesses have closed. Shoppers trudge into stores only when necessary, masks on, six feet apart. Essential employees share half smiles to build camaraderie. Even the grapes are brownish and the cucumbers are soft as they protest having to look cheerful under the bright groceryContinue reading “Go Micro: Small Consumer Moments Make a Mega Impact”

If You Want to Connect With Consumers, It’s Time to Get Social

We live in a world of empowered consumers. They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs to win out over the competition. Here’s what successful marketers know: Consumers are connected online (to businesses and each other), and that means there’s a lotContinue reading “If You Want to Connect With Consumers, It’s Time to Get Social”

A Half Dozen Surefire Ways to Ignite Your Social Media Presence

Most business owners know that having a solid social media presence is key when it comes to gaining recognition in the marketplace and growing in popularity with consumers. After all, a majority of consumers are on social media–and before they shop or even purchase–they are checking in with their online peers for recommendations, ideas, andContinue reading “A Half Dozen Surefire Ways to Ignite Your Social Media Presence”