The Power of Social Media

Ever wonder how much of an impact social media makes? Or how many people actually pay attention to social posts? Wonder no longer.

Here’s the answer to both of those questions: A LOT

A few Qs for you…
  • How many Tweets does your business post per day?
  • Do you feel like you have time to be a good social listener?
  • Do you spend time on the platforms where your customers are spending time?
  • Do you have a strategy for leveraging Instagram to boost your brand?
  • How many hours would you say you spend per week writing, posting, and responding to social media for your business?
  • Is it enough? Or could it be more?
  • Would it be nice have a social media professional posting quality content on your behalf, freeing you up to spend more time running your business?

Social Media Is Powerful

Good social media takes time. Think of all the things you scroll past on your Facebook or Twitter feeds. Now think of all the pics that float by in a blur on Instagram.

It takes dedication, energy, and a whole lot of time to build and maintain a solid social media presence that reflects your brand. Most small- to medium-sized businesses don’t have that kind of time to spare.

What Social Should Do for Your Business

Social media has come a long way since the days of simply interacting with family and friends. If we were to classify it as a relationship status, it’s complicated.

Do the terms influencer, analytics, platform, B2B, SEO, trending, curated content, and engagement swirl in your head? Are you taunted by words like traffic and tags? If so, it’s time to enlist the help of a dedicated professional who will zero in on your specific content and make a plan that will boost your brand, build your follower numbers, and gain leads for your business.

Do I Need to Worry About Social Media? Really?

Yep, and here’s why. Social media can do a LOT for your business and your brand. Social media helps you

Create Brand Awareness

You’ll build a bigger following of people who like, share, and interact with your brand. Whether they need what you have to offer today—or a couple months down the road—you’ll be top of mind because you’ve been a consistent presence on the platforms where consumers are interacting.

Humanize Your Brand

You’ll be seen as a friend and peer, as well as an expert, when you interact and share on the platforms where your potential customers are interacting. Social media platforms are a great place for you to show off your brand values and share the things that will really connect you with your audience.

Be Recognized as a Thought Leader

By sharing important information about your product or service, you’ll build trust and be seen as an expert in your field.

Be Remembered

The more frequently you post relevant and valuable content, the more likely it is you’ll be top of mind when your social media followers need what you have to offer. People often check social sites multiple times per day, and if your brand is consistently there, you’ll have a better chance of being remembered when it’s time for someone to buy.

Increase Traffic to Your Website

Your website is likely full of great content, and when your social posts are informative and entertaining—AND direct readers to get more great content on your website—you’ll ensure more potential clients end up there.

Connect With Influencers

Influencers are people who have a lot of followers and a lot of clout on social media. When your brand interacts and builds relationships with them, word of mouth about your products and services will spread to even more people, increasing your business potential.

Have Two-Way Conversations With Customers

Today’s customers are looking for immediate gratification, and when your brand is active on social media, this gives them a way to reach you and have an interactive, real conversation, rather than the one-way ‘Contact Customer Support’ forms they are used to with many businesses.

Learn About Your Customers

You can’t tailor products and services to your target audience if you don’t know what’s important to them. Luckily, they are chatting, sharing, and commenting across social platforms about the things that matter to them, and these conversations give you the insights you need to deliver exactly what they want to buy.

Ready to Go?

Ready to boost your social presence and connect with more potential customers? It takes dedication and time, but don’t feel overwhelmed. Firestorm Creative is here to help.

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