Not long ago (well, pre-COVID, when kids could all hang out and have friends), I was chatting with one of our pre-teen boys, you know, doing the dreaded mom interrogation about school, friends, lunch, homework…ALL. THE. THINGS. After all, it’s the first year of middle school, and to put it gently, things can be awkward. There’s a whole love/hate relationship with deodorant. There are mean kids. There’s now a P.E. class where everyone has to ‘dress out.’ Voices are getting lower. We’re buying Axe Body Spray in bulk. You get the picture.
I wanted to touch base, check in if you will.
I asked the standard questions. How’s math? Science? What are you and your friends up to? How was P.E.? Are you talking to any girls?
About a dozen eye rolls into the conversation, he replied with wisdom beyond his years—and it made me think we might be doing something right as we raise these kiddos. It also made me realize this kid is one smart cookie.
He said, “You know, Mom, it’s way better to be smart than popular, because you’ll go a lot further in life.”
Mind = Blown
Well said, little dude, well said.
With that said, let’s roll our sleeves up and get smart about social media, content, and building relationships with your customers. Of course, with customers, it’s a different story; it is a popularity contest of sorts. But here’s what we’re going to do. We’re going to focus on staying true to your brand, your values, and everything you’ve worked hard to build—and we’ll boost your business in a way that appeals to the consumers you really want to build relationships with.